Grow Your Franchise

Choose From The Content in This Section to Customize Your Franchise Bible Study to Best Fit Your Business Type

You will find short video sessions featuring real world lessons.  Our franchise and business development expert instructors break down the industry best practices to help guide you through your franchise journey.  These lessons, exercises and expert advice should enable you to save valuable time and money.
Franchisors - Start by downloading and printing your Franchisor's Grow Your Franchise Roadmap to keep you organized on our journey.
Franchise Owners - Start by downloading and printing your Franchise Owner's Grow Your Franchise Roadmap to keep you organized on our journey.

Franchisors

The Upside Down Pyramid

Instructor: Rick Grossmann

Lesson Description: This philosophy is one of the missions critical success tips for any franchise organization.

Download Exercise - Click Here: PDF_Exercise_Upside_Pyramid

Building Your Franchise Community

Instructor: Nick Anthony Zamucen

Lesson Description: The secrets of developing a strong relationship with your franchise owners.

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PDF_Exercise_Build_Franchise_Community

 Your Brand Is Your Business

Instructor: Suzanne Tulien

Lesson Description: Learn the importance of your brand strategy.

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PDF_Exercise_Your_Brand_is_Your_Biz


Franchise Vs. License

Instructor: Michael Katz

Lesson Description: Franchise Attorney Michael Katz explains the differences between franchise and license business expansion structures.

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pdf-exercise-franchise-v-license.pages

Business Plan Basics

Instructor: Jack Pearce

Lesson Description: Learn the fundamentals of a great business plan for your franchise business.

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pdf-exercise-business-plan

Franchise Law History

Instructor: Michael Katz

Lesson Description: Learn a short history of franchise law.

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pdf-exercise-history-of-franchising.pages


 Three Decision Lens Philosophy

Instructor: Rick Grossmann

Lesson Description: Implement this strategy to make sure that you are making well though out decisions to grow your franchise organizations.

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PDF_Exercise_Three_Decision_Lenses

Choosing The Best Franchisees

Instructor: Nick Anthony Zamucen

Lesson Decription:  Learn the best strategies for franchise owner selection.

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PDF_Exercise_Choosing_Best_Franchises

Business Start Up Funding

Instructor: Cheryl Chiasson

Lesson Description: Learn the funding options available to franchise buyers in today's marketplace.

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PDF_Startup_Financing


Brand Identity Statement

Instructor: Suzanne Tulien

Lesson Description: This lesson teaches you how to create a compelling brand identity statement to increase your value proposition.

Download Exercise - Click Here:

PDF_Exercise_Craft_Compelling_ID

Company Culture

Instructor: Nick Anthony Zamucen

Lesson Description: build your franchise community by starting with strong company culture.

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PDF_Exercise_Company_Culture

Successful Brand Characteristics

Instructor: Suzanne Tulien

Lesson Description: Three common denominators of a successful brand.

Download Exercise - Click Here:

PDF_Exercise_3_Most_Powerful


Site Competitive Intelligence

Instructor: Wayne Kocina

Lesson Description: Competitive intelligence for franchise site selection.

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pdf-exercise-competitive-intel.pages

Franchise Support Strategy

Instructor: Jack Pearce

Lesson Description: Learn how to build a strong franchise support system and team.

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pdf-exercise-financial-support-system

The Construction Turnkey Myth

Instructor: Carolyn Miller

Lesson Description: The franchisor provides the system but the franchisees need to manage the construction project.

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pdf-exercise-dispell-turnkey-myth_1


Why Location Intelligence?

Instructor: Wayne Kocina

Lesson Description: Location, location, location.  The reasons you need location intelligence for franchise site selection.

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pdf-exercise-why-location.pages

Franchise Financial Literacy

Instructor: Jack Pearce

Lesson Description: The basics of business financial management.

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pdf-exercise-financial-literacy


Build Out & Construction Team

Instructor: Carolyn Miller

Lesson Description: Secrets to choosing the right team to build out your franchise locations.

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pdf-exercise-build-out-and-construction


Consumer Profiling for Site Selection

Instructor: Wayne Kocina

Lesson Description: Using demographics and behavioral (psychographic) data for site selection.

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pdf-exercise-consumer-profiling.pages

Marketing - Franchise Video

Instructor: Kevin Campbell

Lesson Description:  Learn how to attract franchise buyers with compelling video messaging.

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pdf-exercise-how-to-tell-franchise-story

Choosing Your PM & Architect

Instructor: Carolyn Miller

Lesson Description: Tips for choosing your Project Manager and Architect for your franchise build out.

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pdf-exercise-choosing-pm


Franchise Operations Manual

Instructor: Craig Dietz

Lesson Description: The Operations Manual is the on-the-ground playbook which keeps your business profitable.

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pdf-exercise-how-good-ops-manual


Marketing - Tell Your Story With Video

Instructor: Kevin Campbell

Lesson Description:  Learn why franchisors need to use video stories to sell franchises.

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pdf-exercise-why-franchisors-must


Marketing - Your Next Franchisee Video

Instructor: Kevin Campbell

Lesson Description:  Tips on how to make simple video stories about your business that attract the right prospects.

Download Exercise - Click Here:

pdf-exercise-your-next-videos




Franchise Owners


Construction and Build Out Phase

Instructor: Suzy Martinek

Lesson Description: Time and money saving tips for building out your franchised business.

Download Exercise - Click Here:

PDF_Exercise_Your_Brand_is_Your_Biz

Choosing Real Estate Broker

Instructor: Jason Kinsey

Lesson Description: This lesson covers the basics of finding the right professional to help locate your business.

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PDF_Exercise_Chosing_The_Right


Business Start Up Funding

Instructor: Cheryl Chiasson

Lesson Description: Learn the funding options available to franchise buyers in today's marketplace.

Download Exercise - Click Here:

PDF_Startup_Financing




Build Out & Construction Team

Instructor: Carolyn Miller

Lesson Description: Secrets to choosing the right team to build out your franchise locations.

Download Exercise - Click Here:

pdf-exercise-build-out-and-construction


Selecting a General Contractor

Instructor: Suzy Martinek

Lesson Description: Insider tips for choosing the best General Contactor for your franchise build out and contruction.

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pdf-insider-tips-gc


Sales & Marketing - Networking

Instructor: Jen Draper

Lesson Description: Secrets of effective networking to grow your franchise business.

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pdf-exercise-networking


Your Brand Is Your Business

Instructor: Suzanne Tulien

Lesson Description: Learn the importance of your brand strategy.

Download Exercise - Click Here:

PDF_Exercise_Your_Brand_is_Your_Biz

Business Credit

Instructor: Cheryl Chiasson

Lesson Description: Learn the secrets to building credit for your business.

Download Exercise - Click Here:

PDF_Establish_Build_Business_Credit

Successful Brand Characteristics

Instructor: Suzanne Tulien

Lesson Description: Three common denominators of a successful brand.

Download Exercise - Click Here:

PDF_Exercise_3_Most_Powerful


Tenant Improvement Allowance

Instructor: Jason Kinsey

Lesson Description: This lesson teaches you about the benefits and process of tenant improvement allowances.

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PDF_Exercise_Tenant_Improvement


Business Start Up Funding

Instructor: Cheryl Chiasson

Lesson Description: Learn the funding options available to franchise buyers in today's marketplace.

Download Exercise - Click Here:

PDF_Startup_Financing

Brand Identity Statement

Instructor: Suzanne Tulien

Lesson Description: This lesson teaches you how to create a compelling brand identity statement to increase your value proposition.

Download Exercise - Click Here:

PDF_Exercise_Craft_Compelling_ID


Partially Equipped Locations

Instructor: Jason Kinsey

Lesson Description: This lesson teaches you about the benefits of partially equipped locations and what to be aware of.

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PDF_Exercise_Partially_Equipped_Locations

Hidden Construction Expenses

Instructor: Suzy Martinek

Lesson Description: Learn to identify the hidden costs that can occur during build out and construction of your franchise.

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pdf-find-hidden-expenses


Sales & Marketing - Sales Velocity

Instructor: Jen Draper

Lesson Description: Improve your sales velocity by shortening the length of your sales cycle.

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pdf-exercise-improve-sales-velocity


Choosing Your PM & Architect

Instructor: Carolyn Miller

Lesson Description: Tips for choosing your Project Manager and Architect for your franchise build out.

Download Exercise - Click Here:

pdf-exercise-choosing-pm

Sales & Marketing - Presentations

Instructor: Jen Draper

Lesson Description: Tips for great sales and marketing presentations.

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pdf-exercise-sales-presentation

The Construction Turnkey Myth

Instructor: Carolyn Miller

Lesson Description: The franchisor provides the system but you need to manage your construction project.

Download Exercise - Click Here:

pdf-exercise-dispell-turnkey-myth_1


Workplace Professionalism

Instructor: Jill Melle and Megan Breckenridge

Lesson Description: This lesson covers the professional standards in the workplace which are critical to your business success.

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pdf-exercise-professionalism

Workplace Documentation

Instructor: Jill Melle and Megan Breckenridge

Lesson Description: Tips for maintaining the proper employment documentation for your business.

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pdf-exercise-documentation

Interviewing & Hiring

Instructor: Jill Melle and Megan Breckenridge

Lesson Description: Tips for interviewing and hiring your employees..

Download Exercise - Click Here:

pdf-exercise-interviewing-hiring